Every early-stage VC-backed startup wants to show massive growth and FAST. Founders, venture capital fund managers, investors, and the marketing team all have to move fast to achieve profitability and find "product-market fit". Whether the target is to earn a profitable acquisition, reach the next series of funding, see positive cashflow, or just build the next big thing - rapid, efficient growth is the rocket fuel needed to take you there.
Being in Silicon Valley, we've had the incredible opportunity at Upgrow to enjoy a front row seat watching venture capital backed companies achieve the initial rapid growth needed to establish a durable position in the market.
Major Client Milestones Achieved
And in just a little over 2 years as an agency, we're only getting started and are excited our next client achieve another major milestone.
While each company and industry has it's own unique challenges and opportunities, there are some general rules we follow:
4 Pillars for High Growth
- Deeply Understand the Customer - knowing your audience personas and the problems that your solution solves for them is key. That's why we start every new client engagement with a detailed questionnaire, discovery research, and analytics review.
- Follow a Check List System - for each channel (i.e. SEO, SEM, Social Ads) we go down a detailed checklist every day, week, and month. This disciplined approach ensures no element goes "unoptimized".
- Build a Better Landing Page - rather than just deliver traffic to your website, we go a step further than most agencies to plan, design, and optimize marketing landing pages as well. With more influence on the full marketing funnel, we can rapidly improve performance and scale.
- Segmentation and Relevance - building a series of audiences, ads, and landing pages that resonate with different customer segments is the best way we've found to increase relevance which leads to higher conversion rates.
By working with our clients to build the "dream customer" persona then really dial-in the marketing to reach and resonate with them, we cut out wasted ad spend and create highly scalable growth systems.
What's Your Next Growth Target?
This repeatable success for clients has led to our own agency's success through steady referrals from partners at Kleiner Perkins and other top VC's.
Want to learn more? Schedule your consultation now to see how we can develop a growth strategy for your company.