Google has been hinting for a while about an algorithm update and on October 25, 2019, formally announced that is indeed dropping the biggest update since RankBrain in 2015 with its newest change, BERT. It’s rolling out this week initially only in English. And...
Keyword gaps and overlaps are the BEST way to find keywords that all your competitors rank for… even if you don’t rank for anything. This type of keyword research is incredibly useful for discovering the longtail terms and takes just a few minutes to...
So you just got an inbound lead from your website. You or your sales team gets a notification email that there is a prospect interested in hearing about your company and is ready to talk. So what happens next? This article is meant to give you a full playbook of the...
If you run a local cooking class business and want to learn how you can book out every session through online marketing efforts, then you’ve come to the right place! According to a major e-commerce study published in 2018, 88% of people do online research before...
Nothing is worse than spending your Google Ads budget on irrelevant traffic. In fact, it’s very easy to end up empty pocketed with poorly managed pay per click (PPC) campaigns. On the other hand, Google Ads can work as a powerful marketing tool when done right....
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