How to Write Irresistible Google Ads (Full Process + FREE AI Ad Writing Tool)
The harsh truth about Google Ads copywriting? Most advertisers are stuck in the past, following an outdated formula: “Want X? We’ve got X – and it’s good!” Typical Example (likely from a run of the mill Google Ads Agency): This oversimplified approach might have worked when Google Ads was just a digital yellow pages, where […]
B2B Google Ads Case Study: How BioRender Got +83% More Sign-Ups with 4 Months
When BioRender approached Upgrow to consider using us as their exclusive Google Ads Agency, they had a simple goal: drive more sign-ups for their groundbreaking scientific illustration tool while keeping costs under control. In just four months, we helped them achieve remarkable results: +83% increase in conversions +51% higher conversion rate -47% lower cost per […]
Upgrow is a Certified LinkedIn Marketing Partner for B2B Lead Generation
Are you looking to generate high-quality B2B leads for your business? Upgrow is a Certified LinkedIn Ads Agency and official LinkedIn Marketing Partner that can help you run effective LinkedIn Ads campaigns to reach your target audience and drive results. Why LinkedIn Ads for B2B Lead Generation? LinkedIn has become the go-to platform for B2B […]
Guide to Scaling a B2B Company With LinkedIn Ads
Why LinkedIn for B2B Marketing? LinkedIn ads are a go-to choice for many top B2B marketers and companies looking to scale their business. As the world’s largest professional social network, LinkedIn provides many targeting options based on the job and company data users voluntarily share in their profiles. No other platform has a job title, […]
Orca Security Digital Marketing Case Study: +163% Demos, -78% Cost-Per-Lead
Enterprise-level cybersecurity is highly competitive and enormously complex to market. You have a well-defined buyer audience, and explaining how your solution is better for them is difficult. So when Orca Security came to Upgrow with aggressive growth targets, we knew it would take a strategy and well-executed B2B lead generation program across Google Ads and […]
Maximize Your ROI: Expert Performance Max Campaign Strategy Insights
Maximizing ROI with a performance max campaign strategy demands savvy use of Google’s automation and targeting capabilities. This article demystifies the approach, providing direct, actionable insights to fortify your campaigns, insights we’ve gleaned as a premier Google Ads Agency. Key Takeaways Ready to take your digital marketing to the next level? Get started with […]
LinkedIn Ads Strategy: The Echo Chamber Method
LinkedIn Ads is almost undeniable as the most direct channel for reaching niche B2B sales leads at scale. With professional work profiles of millions of users in a work-minded setting, there is no better place or time to get in front of qualified buyers. But it’s also expensive and highly competitive. High cost-per-click (CPC) means […]
9 Common PPC Mistakes Making It Impossible for Your Ads to Generate Sales
How good does it feel to sit at your computer, open your calendar, and see it stacked with sales meetings? Or to check your Google Analytics dashboard with the “leads and meetings booked” metric spiking up and to the right? There is simply nothing else like it. Unfortunately, it doesn’t just happen on its own. […]
LinkedIn Ads Case Study: +200% Meetings with Native Ads
LinkedIn Ads are the cornerstone of most B2B lead generation programs. In fact, 71% of B2B marketers incorporate LinkedIn Ads into their strategy, and a significant 79% acknowledge it as a valuable lead source. Yet, running a LinkedIn Ads campaign is no walk in the park. Cost-per-clicks can easily surpass the range of $20-$40, and […]
Cyber Security Marketing Playbook
The enterprise infosec and cyber security industry is a staggering $376B by 2029, but it’s an increasingly competitive space. After more than 6 years of work as a cybersecurity marketing agency, we’ve built a successful cybersecurity playbook example for customer acquisition that consistently gets results in building top-of-funnel leads and nurtures them through to closing. […]
