Home 9 Resources 9 4 Pillars of a Lead Machine


These four pillars are key strategies and tactics to transform your marketing efforts into a lead-generating powerhouse. Discover the practical steps to power your lead generation engine and propel your business to unlimited growth!

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Here’s what you’ll learn…

  • Don’t get sucked up with technicalities! Your audience is actual people, here’s how to win them over 
  • How to optimize ROI through strategic budget allocation for increased efficiency and growth 
  • How to use segmentation to deliver laser-focused messages to your audience
  • Why you’re still struggling with organizing your Google Ads and Linkedin Ads 
  • Practical solutions on how to put an end to the chaos in marketing execution 
Ryder Meehan

Meet the Author

Ryder Meehan is Upgrow’s Co-Founder and CEO, heading business development and account services. He has famously managed more than $1B in Google Ads spend in his career and been featured in press including Forbes, Business News Daily, and has contributed to college digital marketing course materials for SMU, the University of Oregon, and Texas Tech.  His resume prior to Upgrow includes leading digital marketing programs at Razorfish, Slighshot, Fossil, Samsung Mobile and Tatcha.