PPC marketing with Google Ads (formerly Google Adwords), LinkedIn Ads, Meta Ads (Facebook & Instagram Ads), Twitter Ads, and display ads are an important component of nearly all successful performance-based marketing programs. Reaching potential customers as they search, browse online, or use social media with the right messaging and landing page, you’re missing out.
Getting the most from your PPC budget means aggressively bidding, optimizing keywords lists, writing ad copy that speaks to the prospect, and using landing pages or funnels that convert. Crafting a high-performance ad program that delivers on all these elements is no small effort and without expert guidance can be expensive and frustrating.
The team at Upgrow can create the right marketing strategy to deliver more relevant traffic to your website and convert them with optimized landing pages. Using our years of experience running PPC marketing campaigns, we know how to perform.
See some of our case study results.
- Existing Account Audit
- Conversion Tracking Setup
- Custom Target Audiences
- Remarketing List for Search Ads
- Granular Keyword Ad Groups
- Bidding Strategy
- Ad Copy Writing & Testing
- SQR Mining & Keyword Sculpting
- Geographic Bid Adjustments
- New Keyword Expansions
- Custom Reporting Dashboard with Data Source Integrations
- Landing Page Copywriting, Design & Build
- PPC Ad Concepting & Design
- Conversion Rate & Quality Optimization
- Shopping Product Feed Setup & Optimization
- Negative Keyword and Exclusion Audience Additions
- Access to New Ad Betas
- Sales Level Tracking
- Shared Team Slack Channel
- Bi-Weekly Performance Review Meetings
- Strategic Quarterly Business Reviews & Sprint Planning
Deeply Data-Driven approach
Full Service Lead Generation
Pro-Level PPC management
Some PPC agencies put smooth-talkers with no real technical chops on your account, not Upgrow! All of our account managers have at least 5 years of experience in planning and managing digital marketing programs, and are available to our clients by phone, email and Slack chat.
Our PPC Management Approach
Brand & Strategy Review
Before building a keyword list or target social media marketing audience, we like to deeply understand our client’s brand, customers, and industry. We also review PPC campaign history and learn about your overall digital marketing goals. How deep do we go? See our questionnaire to learn more.
Keywords & Target Audience Campaigns Creation
An expansive and relevant keyword list is the foundation of Google paid search, while targeted audiences are the method of targeting through display and social media.. We use industry leading tools and decades of keyword research experience to create a great list. Then we organize Adwords campaign and ad group structures with the SKAG (single keyword ad group) model to sculpt traffic with the most relevant ads and landing pages.
Write Ad Copy
Click-worthy ads increase your quality score, decrease cost-per-click and irrelevant clicks, and help you to win more traffic over competitors. Our copywriter works with clients to understand their brand and the key differentiators and most compelling messages. Then we customize the message for different ad groups.
Driving traffic is only half the battle, so a high conversion rate landing page design is built into our process. We use Instapage to design a highly relevant experience that aligns exactly to the ad and keyword through dynamic content replacement. We are doing experimentation to try different designs, messages and offers to see the best results.
Banner Creation & Display Network
Our team designs compelling ad graphics for each of your target audiences and each funnel stage offer. Using proven design formats and eye-catching visuals to hook users.
Track & Report
Without deep analytics and data-driven insights, we couldn’t identify areas for optimization so we build it into every campaign. We use Looker Studio, Analytics, and Tag Manager to full track all the important events and actions on your website – such as sales, downloads, signups, contacts, video views or anything else that indicates engagement.
Optimize, Test, Trim & Expand
As one of the best PPC companies, we never stop improving or helping to grow your PPC ads channel. Based on reporting, experimentation, and updates from our client, we continually push to weed out weaker-performing keywords, ads, and landing pages that will expand in areas of success. We also try new search advertising keywords, paid ads, social media audiences, and landing page concepts to discover new opportunities.
PPC Ads FAQs
What is PPC advertising?
PPC advertising stands for Pay-Per-Click advertising, a digital marketing model where advertisers pay a fee each time their ad is clicked. It is a way of buying visits to your website rather than earning them organically.
How can PPC marketing agencies help my business?
A PPC agency can help your business by creating and managing effective pay-per-click advertising campaigns and overall digital marketing performance. They will optimize your ads, target relevant keywords, conduct competitor research, reduce inefficient ad spend, and monitor campaign performance to maximize your return on investment (ROI).
How can PPC marketing agencies improve my ROI?
A PPC agency improves your ROI by employing data-driven strategies and techniques. They analyze campaign data, identify areas of improvement, and make data-backed decisions to optimize your ad spend. By continuously monitoring and adjusting your PPC campaigns, they aim to maximize conversions while minimizing costs. While other PPC agencies are focused on traffic, we focus fully on ROI, leads, and sales.
What industries does Upgrow have experience in?
Are landing pages and analytics tracking included?
Yes! These are included in the setup package so we truly give you everything you need to launch and performance with PPC advertising, digital marketing, and customer acquisition.
How long does it take to launch my PPC campaigns?
Our average launch takes 1-3 weeks, depending on the size and whether you already have PPC campaigns live or need to create new ones from scratch.
Who will be my agency contact at Upgrow?
Each of our clients is assigned a dedicated PPC manager who will be your main point of contact. Our PPC agency experts have 3+ years of experience are the same person optimizing your account. Your manager will be further supported by a Director and PPC Specialist.
Do you have any PPC Marketing case studies?
We sure do. Check out our case studies page to see the impact of our paid search marketing, social media ads, and digital marketing services for clients.
What is required of me as an Upgrow client?
Our client’s involvement is crucial to our mutual success. That’s why we complete a comprehensive questionnaire before you launch with us, have bi-weekly meetings, and communicate via email or a shared Slack channel.
Do you offer SEM (search engine marketing) and SEO (search engine optimization)?
Yes! Search engine advertising on Google Ads and Bing Ads are one of our core services. Our PPC management also includes social media platforms and display ad campaigns. And unlike other PPC companies, search engine optimization (SEO) for rank on search engines is also offered.
How do you charge for your PPC agency services and how much will I need to budget for digital marketing ad spend?
We charge either a percentage of your PPC campaigns spend with a flat monthly minimum fee for PPC advertising management. Digital marketing agency fees start at $3,000 monthly, and we recommend PPC ads budget of not less than $7,000 monthly.
Will I have full access to my PPC advertising accounts?
Our clients have full ownership and access to their ad accounts. This provides transparency and allows you to keep control over your assets.