Yes, Discovery ads must comply with all Google Ads policies, and certain verticals or products might have additional requirements or restrictions.
What are Google Discovery Ads, when should you use them, and how can you use them most effectively?
Google Ads Discovery campaigns were introduced as a way to reach users across various Google platforms in moments when they’re open to discovering new products or services. Discovery campaigns take advantage of Google’s understanding of users’ intent to show more relevant and visually appealing ads to potential customers.
In summary, Discovery campaigns offer a unique opportunity to reach users across different Google platforms in visually appealing formats when they’re most receptive to new products or services.
Discovery campaigns are a type of Google Ads campaign that allows advertisers to reach users across Google Discover, YouTube, and Gmail using visually appealing and intent-driven ads. Note that this does not include Google search ads or Google display ads on the Google Display Network.
Discovery ads can appear on the Google Discover feed on mobile devices, YouTube’s Home and Watch Next feeds, and in the Gmail Promotions and Social tabs.
While both campaign types use visual ads, Discovery campaigns leverage Google’s understanding of user intent, combining signals like search history and browsing patterns, to show ads to users most likely to be interested in the advertised product or service.
Use high-resolution, compelling images that resonate with your target audience. Ensure the visuals align with the message in the ad copy.
No, Google’s algorithms automatically determine where to show your Discovery ads based on the provided assets and target audience.
Advertisers can choose from several audience types, including in-market, affinity, detailed demographics, custom intent, and remarketing or similar audiences.
Google uses machine learning to adjust bids, audience segments, and placements automatically to achieve the advertiser’s specified objectives.
Yes, while Discovery campaigns can drive website visits and online sales, they can also be set up to encourage physical store visits.
There’s no one-size-fits-all answer, but it’s advisable to have a budget that allows for sufficient data collection and optimization. Start with a budget you’re comfortable with, monitor performance, and adjust accordingly.
Yes, Discovery ads must comply with all Google Ads policies, and certain verticals or products might have additional requirements or restrictions.
