LinkedIn Lead Gen Forms are an ad placement option that provides a seamless lead form completion experience for users.  This is meant to increase the sign ups for LinkedIn Advertisers. With Lead Gen Forms, advertisers can capture leads directly within the LinkedIn platform, eliminating the need for users to navigate to external landing pages or websites.

LinkedIn Lead Gen Forms offer several benefits for advertisers, including:

  • Improved conversion rates
  • Enhanced data quality (users enroll with their pre-entered LinkedIn profile information
  • Better user experience.

By leveraging Lead Gen Forms, advertisers can generate high-quality leads, drive conversions, and maximize the effectiveness of their LinkedIn advertising campaigns.

When are LinkedIn Lead Gen Forms effective?

LinkedIn Lead Gen Forms can be effective for generating inbound leads when used with a targeted audience and desirable gated offer.

They are best used for top-of-funnel (ToFu) campaigns because the ads are low friction, making it easy to enroll. However, the user has limited information since they have never visited a landing page or website.

How much do Lead Generation Forms cost

Like all LinkedIn Advertising placements, LinkedIn Lead Gen Forms are charged on a cost per click (CPC) model.  

LinkedIn Advertisers set a bid and daily budget, then compete with other advertisers for placement.  The higher the bid and more desirable the ad, the more clicks, in theory.

Best Practices for Creating Effective Lead Generation Forms

Creating effective lead generation forms is essential for capturing high-quality leads and maximizing conversion rates. By following these best practices, you can create lead generation forms that effectively capture high-quality leads and drive conversions for your business. Tailor your approach based on your audience’s preferences, behaviors, and the specific goals of your lead generation campaign.

  • Use Clear and Compelling Copy

  • Use Visual Elements

  • Offer Incentives

  • Implement Progressive Profiling

  • Test and Iterate
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