LinkedIn Ads Strategy: The Echo Chamber Method
LinkedIn Ads is almost undeniable as the most direct channel for reaching niche B2B sales leads at scale. With professional work profiles of millions of users in a work-minded setting, there is no better place or time to get in front of qualified buyers. But it’s also expensive and highly competitive. High cost-per-click (CPC) means […]
How to Choose an SEO Company: 15 Must Know Tips for 2024
Online visibility can make or break a business, and selecting the right SEO (Search Engine Optimization) company is more crucial than ever. With the vast array of agencies out there, each promising to boost your online presence, how do you make an informed decision? As we venture into 2024, the landscape of digital marketing continues […]
MIT Study: Do Readers Prefer Human, AI, or Human+AI Content? Answered in 3 Bar Charts
MIT Sloan’s Business School recently conducted an insightful study evaluating various content creation methods. This unique research pitted ten professional content creators from a leading consulting firm against ChatGPT-4. The participants, including these creators and the AI, generated advertising content for products and persuasive content for campaigns. The findings offer valuable insights for professionals in […]
Conference Lead Generation: How to Get More Sales from Event Networking
I don’t attend a lot of conferences, but a few times a year, I do, and I am making a more conscious effort to maximize the impact. In fact, I’ll be attending the San Francisco Business Times Fast 100 Gala (Upgrow ranked #34!) tomorrow night and the Inc 5000 Conference (Upgrow ranked #1909!) later this month. […]
9 Common PPC Mistakes Making It Impossible for Your Ads to Generate Sales
How good does it feel to sit at your computer, open your calendar, and see it stacked with sales meetings? Or to check your Google Analytics dashboard with the “leads and meetings booked” metric spiking up and to the right? There is simply nothing else like it. Unfortunately, it doesn’t just happen on its own. […]
Full Stack Marketing: Upgrow’s Secret Sauce for Amazing ROI
Digital marketing, which delivers directly-attributable sales with a healthy ROI, has become much more difficult than when I started in this industry back in 2006. 👴🏻 Back then, it was enough for a web business to operate effectively on only one channel—for example, Google Ads. If they could set up a reasonably well-set-up Google Ads […]
AI SEO Content Ranking: 12 Trends You Shouldn’t Ignore
With advancements in AI and its influence on search engine optimization, there’s a lot to unpack about the current state of the industry. If you’ve been wondering how to navigate this AI-assisted world and rank your SEO content effectively, this post is for you. We’ve compiled the 12 most important trends to consider in your […]
Crafting an Effective B2B Customer Acquisition Strategy for 2023
Every founder, executive, and B2B marketer knows that effective customer acquisition is the lifeblood of their business. This succinct guide dives into the complexities of B2B customer acquisition strategy creation, presents effective approaches, and highlights the importance of performance metrics. By leveraging these insights, businesses can expect growth in their customer base and lasting success […]
Generative AI for SEO: How to Use AI Tools for Search Optimization
Learn how to leverage the power of generative AI for SEO and boost your website’s rankings.
16 Best Lead Generation Agencies for 2023
Any B2B marketer or sales person can tell you that quality lead generation is vital for growth and success. Partnering with an exceptional lead generation company can significantly enhance your results, but how do you choose the right one? In this blog post, we’ll guide you through the importance of lead generation, top lead generation […]
