9 Common PPC Mistakes Making It Impossible for Your Ads to Generate Sales
How good does it feel to sit at your computer, open your calendar, and see it stacked with sales meetings? Or to check your Google Analytics dashboard with the “leads and meetings booked” metric spiking up and to the right? There is simply nothing else like it. Unfortunately, it doesn’t just happen on its own. […]
A Modern ICP Example for Marketing and Sales
Building an ICP (ideal customer profile) may seem like a fluffy marketing project better reserved for some undergrad marketing class. It takes a block of focus time and a deep understanding of your customer – through experience and research. But as you can probably tell by the title of this article, it is a worthy […]
