How to Write Irresistible Google Ads (Full Process + FREE AI Ad Writing Tool)

The harsh truth about Google Ads copywriting? Most advertisers are stuck in the past, following an outdated formula: “Want X? We’ve got X – and it’s good!” Typical Example (likely from a run of the mill Google Ads Agency): This oversimplified approach might have worked when Google Ads was just a digital yellow pages, where […]

B2B Google Ads Case Study: How BioRender Got +83% More Sign-Ups with 4 Months

biorender b2b google ads case study

When BioRender approached Upgrow to consider using us as their exclusive Google Ads Agency, they had a simple goal: drive more sign-ups for their groundbreaking scientific illustration tool while keeping costs under control. In just four months, we helped them achieve remarkable results:  +83% increase in conversions  +51% higher conversion rate  -47% lower cost per […]

Orca Security Digital Marketing Case Study: +163% Demos, -78% Cost-Per-Lead

Orca Case Study - PPC B2B Lead Gen Results

Enterprise-level cybersecurity is highly competitive and enormously complex to market.  You have a well-defined buyer audience, and explaining how your solution is better for them is difficult. So when Orca Security came to Upgrow with aggressive growth targets, we knew it would take a strategy and well-executed B2B lead generation program across Google Ads and […]

Maximize Your ROI: Expert Performance Max Campaign Strategy Insights

How to Set Up Performance Max Campaigns

Maximizing ROI with a performance max campaign strategy demands savvy use of Google’s automation and targeting capabilities. This article demystifies the approach, providing direct, actionable insights to fortify your campaigns, insights we’ve gleaned as a premier Google Ads Agency. Key Takeaways   Ready to take your digital marketing to the next level? Get started with […]

How to Find the Right B2B Google Ads Agency for Your Business

B2B Google Ads

Google Ads is one of the powerful advertising platforms for businesses to reach their target audience, increase brand awareness, and drive valuable leads and sales.  Google Search Ads reaches prospects precisely at the moment when they’re searching for a solution you offer, and other Google Ads products including Google Display Network and YouTube Ads can […]