Google Keyword Planner Exaggerates Impressions by 163%, According to a Revealing New Large-Scale Study
The team at Upgrow recently analyzed 33,377 ranking keywords over 16 months, tracking Google Search Console to see how they compared to search impressions in Google’s Keyword Planner. Our goals? To understand the differences between the organic (Search Console) and paid (Keyword Planner) search data provided. More specifically, we to see why the numbers vary […]
