Ad Copywriting Masterclass w/ Harry Dry: 3 Essential Rules for Ads that Sell

One of my favorite content writers, Harry Dry, recently shared a masterclass on copywriting in this epic 76-minute interview. So after you get through this post, web sure to watch it. Also join his newsletter at MarketingExamples.com There is plenty to learn and unpack in the video but let me just highlight 3 rules that […]
Master Joe Sugarman’s Slippery Slide: An Under-Appreciated Model to High-Performing Landing Pages

Joe Sugarman is a name that many in marketing hold in high regard. Why? He had […]