#1 Programmatic Advertising Agency
Reach Qualified New Customers With a Performance-Driven Strategy
Don’t waste time and money on ineffective programmatic ad campaigns. Maximize your media budget and effectiveness with hyper-targeted ads across a range of ad networks.
Hundreds of companies of all sizes, from startups to Fortune 500, partner with Upgrow to generate consistent, qualified visitors who buy.
End-to-End Programmatic Advertising Solutions
Ready to supercharge your ad campaigns? We’re one of the top
programmatic advertising companies, offering comprehensive ad strategies that cover every aspect of programmatic advertising.
From planning to execution to optimization, our programmatic advertising services include everything you need to achieve significant, sustainable business growth.
Proven Results and Full-Service Ads Management
It’s time to partner with a programmatic agency that delivers real results. Our programmatic ad experts leverage advanced analytics and powerful programmatic advertising platforms to reach, engage, and convert your brand’s target audience with highly-targeted Google ads, mobile ads, social media ads, and more.
With our proven targeting strategies and full-service support, your business will thrive like never before.
Expertise, Transparency, and Client Satisfaction
And with our dedication to open communication and honest reporting, you’ll always know exactly how your campaign is performing.
Programmatic Ads Results So Good, They’re Guaranteed
If you don’t see results in the first 60 days, cancel for a refund of your monthly management costs!
Upgrow provides us support on all sides for SEO; listing out technical changes that need to be made, helping us with content improvement suggestions and keywords, and reporting back on the impact the work has made. They are incredibly proactive!
Etel Sverdlov
Prisma Developer Relations
Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It’s been awesome working with the Upgrow team. They’re very smart, highly responsive and deliver results!
Michael Price
Digital Marketing Manager Alooma
The Upgrow team has been a valuable extension of the SingleStore marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals.
Peter Guagenti
CMO SingleStore
Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the “why” behind a recommended tactic or strategy.
Jeannie Christensen
Marketing Director, Twistlock
Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine.
Katelyn Watson
VP of Marketing, Nurx
Empower Your Business With a Top Programmatic Ad Agency
You’re ready to launch a powerful, targeted programmatic advertising campaign that boosts conversions and maximizes your programmatic ad spend — and we’re ready to deliver. Our programmatic specialists will create a strategic, effective ad campaign that engages your audience from the first interaction to the final conversion.
See The Results We’ve Gotten Our Clients
%
Leads
%
Cost-Per-Lead
“Upgrow helped us scale MQLs through Google Ads and LinkedIn Ads. They produced high-converting landing pages, saving our reliance on dev and design resources. Upgrow are experts at B2B marketing in the software industry, understanding our product and target customer at a deep level.
– Nick Kephart, Vice President
Split Software experienced a 775% increase in leads with a 91% improvement in cost-per-lead within just 3 months.
%
Increase in Applications
%
Increase in Conversion Rates
Upgrow has been an instrumental partner in the digital transformation of our marketing programs. They provide invaluable strategic advice, great speed of execution and are client growth experts in digital marketing.”
– Jessica Lasko, SVP Marketing
OpenSky saw a 100% increase in credit card applications with a 21% improvement in conversion rates in 3 months.
Our Programmatic Advertising Agency Services
Upgrow is your one-stop solution for comprehensive, effective programmatic advertising services.
- Expert bid strategies
- Budget management
- Creative asset concept and design
- Lead Generation
- Media buying
- Landing page funnel copy and design
- Shared Slack channel
- Bi-Weekly review meetings
- Strategic quarterly reviews
- Digital Marketing Expertise
Your Premier Programmatic Advertising Agency
%
of Top Google Advertisers
Growth Clients
Managed Spend per Year
Conversions per Year
Our Programmatic Advertising Approach
Create a Customized Strategy
Your business is unique — and so are your customers. That’s why we custom build each and every strategy to fit your specific brand, audience, needs, and goals. The result? More effective ad campaigns that are laser-focused on targeting specific audiences, making the most of your programmatic ad spend.
Optimize/ Create Ads
We take the time to get to know your industry, your brand, and your audience, so we can create and optimize ads that engage and convert. Whether it’s video ads or dynamic creative optimization, we’re focused on delivering ads that resonate with your audience and turn browsers into buyers.
Perform A/B Testing
Continuous improvement is the key to programmatic advertising success. That’s why we use A/B testing to ensure results steadily improve and scale. From ad formats to ad placements, we’re constantly refining your strategy to optimize your results. Ready for smarter programmatic ad spend, effective ad campaigns, and more conversions?
100+ Clients Have Seen Results
with Upgrow Digital Marketing
full-stack marketing to generate consistent, qualified visitors who buy.
Etel Sverdlov
Upgrow provides us support on all sides for SEO; listing out technical changes that need to be made, helping us with content improvement suggestions and keywords, and reporting back on the impact the work has made. They are incredibly proactive!
Michael Price
Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It’s been awesome working with the Upgrow team. They’re very smart, highly responsive and deliver results!
Peter Guagenti
The Upgrow team has been a valuable extension of the SingleStore marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals.
Jeannie Christensen
Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the “why” behind a recommended tactic or strategy.
Katelyn Watson
Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine.
How Upgrow Transforms Your Programmatic Ads
Full-Funnel Programmatic Ad Campaigns
Elevate your marketing strategy with our full-funnel programmatic ad campaigns.
Seamlessly reach, nurture, and convert new prospects with a sophisticated, highly targeted programmatic display advertising approach that works.
Our programmatic experts will make sure you’re serving the right ad and offer to the right audience — without wasting your budget or your time.
A Better Programmatic Tech Stack
There are hundreds of programmatic advertising platforms out there. But after over a decade in the digital advertising industry, we know which programmatic ad platforms are superior.
Choozle offers competitive pricing, excellent website placement quality (ditch the game app and online casino placements!), and hyper-specific audience targeting using interest and demographic data.
We pair Choozle’s programmatic technology with insightful B2B CRM data, creating a powerful, targeted vehicle for reaching qualified prospects.
Beyond Programmatic Ad Campaign Management
We aren’t just a programmatic advertising middle man — we provide in-house ad design, high-converting landing page copywriting and design services, and analytics setup with analysis. That’s everything you need to succeed with programmatic advertising.
And since programmatic isn’t the only high-performing advertising channel, Upgrow isn’t only a programmatic ad agency. We also offer SEO, paid search, social media ads, and content marketing for a holistic ad strategy that covers all the bases.
Ready to Take Your Programmatic Ads Strategy to the Next Level?
Programmatic Advertising FAQs
What is programmatic advertising?
Programmatic advertising involves real-time buying and selling of display ad inventory using auction-based software, rather than manual negotiations. Instead of paying a flat CPM on a particular website, advertisers can pay to reach hyper-specific target audiences with ad impressions, maximizing accuracy, effectiveness, and ad spend.
The programmatic advertising platform sends a bid for the ad view, based on the value the advertiser has assigned to specific variables, such as time of day, device, website, and demographic. Marketing teams or programmatic advertising companies can also exclude or specifically target certain websites or web topics to serve ads even more effectively.
For example, a business accounting software company can purchase advertising space on CNET.com. They may reach some qualified software buyers, but they’ll also waste money on a lot of uninterested viewers.
With programmatic ads, instead of just buying display advertising on CNET, the marketer buys ads programmatically, targeting specific users whose behavior indicates they’re likely to be interested in accounting software for their business.
Learn more about programmatic advertising at Search Engine Journal.
What makes programmatic advertising so effective?
Programmatic advertising gives marketers the ability to reach new prospects who match their customer profile, based on their demographics, interest, cookie history, and other factors. This puts their brand’s display ads in front of relevant users at scale.
It’s an ideal digital marketing channel for creating awareness and can also enhance other direct response channels. After seeing your brand and solution in display ads, your target audience becomes more receptive to search ads, social media ads, cold sales outreach, and searches for your brand name.
What are the benefits of programmatic advertising?
Programmatic advertising allows you to optimize campaigns with precise targeting and real-time optimization, resulting in high-level ad campaign performance. With programmatic ad buying, you can simultaneously expand your reach across multiple platforms and narrow down your digital advertising to specific, qualified users.
Plus, programmatic advertising gives you access to tons of valuable campaign data that you can use to further refine your ad placement and design and execute campaigns more effectively.
How much does programmatic advertising cost?
Different programmatic advertising companies use different pricing models and strategies, so there’s no set cost for programmatic advertising. The price also depends on your campaign goals, level of competition, ad types, target audiences, and other factors.
But a reputable programmatic advertising agency will provide you with a clear, up-front quote for the cost of their services, based on your specific needs, industry, and objectives.
How do you report on Programmatic Marketing?
There are several different metrics that programmatic advertising agencies track and analyze to gauge paid media campaign performance, including:
Ad impressions: The number of times users saw your ads
Click-through rate: The percentage of users who clicked on your ads
Conversion rate: The percentage of users who clicked on your ad and then completed a desired action (purchases, downloads, sign-ups, etc.)
Return on ad spend (ROAS): Revenue generated by your ads vs. the amount spent
Cost per click (CPC): The average cost for each click on your ads
Cost per conversion (CPA): The average cost of each conversion
At Upgrow, we’re committed to always keeping you in the loop with complete transparency, regular meetings, and a shared Slack channel, so you’ll always know exactly how your campaign is performing and what we’re doing to maximize that performance.
How does programmatic advertising work?
Programmatic advertising uses automated processes to optimize ad placements in real time.
Auction-based bidding: When a user visits a website or app, it triggers a real-time auction. Advertisers bid on available ad impressions, based on the user’s data and behavior.
Ad exchange: The auction takes place in an ad exchange, a programmatic ads platform that connects advertisers with publishers who have ad space available.
Data utilization: Marketers use data about the user, including demographics, browsing history, and interests, to automatically determine the value of showing them an ad.
Bidding algorithms: Bidding strategies are supported by complex algorithms that determine the bid amount and likelihood of conversion.
Real-time decision: The ad exchange analyzes all bids in real time and selects the highest bidder, instantly displaying their ad to the user.
While there are plenty of ad exchanges out there, we’ve found that Choozle is one of the best programmatic advertising platforms available. Combined with our powerful data management platforms, it allows us to take your programmatic media buying to the next level, maximizing your digital advertising budget, reach, and effectiveness.