Pandia Health came to Upgrow with a clear goal: scale their Google Ads program to drive more birth control subscription sign-ups across the US, and do it fast. Within three months of taking over their account, we transformed a struggling paid search program into a high-efficiency lead machine.
Watch how our data-driven approach transformed this project—from initial challenges to measurable results. A clear breakdown of the strategy, execution, and impact.
Birth control advertising on Google comes with strict compliance requirements and intense competition. Pandia needed volume fast, but without the wasted spend that had held back previous efforts. They needed a partner who could navigate the complexity and move quickly.
We restructured the entire account around keyword themes for tighter bid and budget control, then built Single Keyword Ad Groups (SKAGs) to create hyper-targeted ad experiences that boosted CTR and Quality Score. We ran ongoing experiments on ad messaging and landing pages to continuously improve conversion rates — and applied all relevant ad extensions to maximize visibility and relevance.
Within the first three months, the numbers told the story clearly — more leads, significantly cheaper, with conversion rates that kept climbing.
Whether you’re looking to expand your search visibility, generate more qualified leads, or build a scalable acquisition engine, our team can help you turn digital marketing into a reliable growth channel.
You have questions? We’ve got answers.
For Pandia Health, we completely restructured their Google Ads account around keyword themes for tighter bid and budget control. We built Single Keyword Ad Groups (SKAGs) to create hyper-targeted ad experiences that boosted CTR and Quality Score. From there, we ran continuous experiments on ad messaging and landing pages to improve conversion rates, and applied all relevant ad extensions to maximize visibility.
For telehealth companies advertising prescription-related services, the first requirement is Google’s online pharmacy certification through LegitScript. Without it, your ads won’t run. Beyond compliance, you need proper conversion and phone call tracking set up through Google Tag Manager, landing pages that align with your ad messaging, and a clear understanding of which product lines and audience segments to prioritize.
Pandia Health saw transformational results within three months of Upgrow taking over the account. Improvements in CPC and conversion rate began showing within the first few weeks as the restructured campaigns took effect. By month three, every major metric had improved dramatically. This timeline is achievable when you start with a full account rebuild rather than making incremental tweaks to an underperforming setup.
Yes, and the Pandia Health results prove it. Within three months, leads increased by 885% while cost per lead dropped by 72% and average CPC decreased by 42%. The key for telehealth companies is working with a PPC agency for healthcare that understands both the compliance requirements and the competitive dynamics.
Yes. Google requires online pharmacies, telemedicine providers, and addiction treatment services to obtain LegitScript certification before running ads for prescription-related products or services. This applies to telehealth companies like Pandia Health that advertise birth control delivery or other prescription services. The certification process involves documentation, compliance verification, and approval coordination with both LegitScript and Google.
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