InfluxData is the leading time series database platform, powering IoT, monitoring, and analytics applications for developers worldwide. When they engaged Upgrow, they needed to compete against more established legacy database providers — on a keyword battlefield dominated by massive incumbents. Over three years, we built an SEO program that made InfluxData the authority in its category.
The database industry is intensely competitive, with large engineering companies investing heavily in SEO. InfluxData needed to identify the specific keyword niches where their time series solution had a real advantage — and build enough authority to rank for the technical terms their developer audience was actively searching.
We started with a technical audit, fixing site architecture, metadata, schema markup, and internal linking to improve crawlability and indexing. Then we shifted to content — working with InfluxData's team to create comprehensive, authoritative guides targeting competitive head terms. Over 100 pieces of new and updated content were published. We supplemented with link building through targeted guest posts on niche developer and tech publications, building domain authority steadily over time.
Over a three-year engagement, InfluxData went from competing for visibility to owning the most valuable keywords in its category — with compounding traffic growth that showed no signs of slowing down.
Whether you’re looking to expand your search visibility, generate more qualified leads, or build a scalable acquisition engine, our team can help you turn digital marketing into a reliable growth channel.
You have questions? We’ve got answers.
For InfluxData, we built a three-pillar SEO program: technical optimization, authority content, and strategic link building. We started with a technical audit to fix site architecture, metadata, schema markup, and internal linking. Then we shifted to content, creating comprehensive guides targeting competitive head terms like “time series database.” Over 100 pieces of content were published across three years. We supplemented with link building through guest posts on niche developer and tech publications.
You need a technically sound website that search engines can crawl and index properly, and access to subject matter experts who can contribute to or review content. For InfluxData, working directly with their engineering team was essential to producing content with the technical depth developers expect. You also need patience and commitment: SEO for developer tools is a long-term play, and companies that expect results in 90 days will be disappointed.
Technical fixes showed results within weeks. Content and link building compounded over 6-18 months, with InfluxData’s most significant ranking gains coming in years two and three as domain authority grew and content matured. The companies that commit to it for 2-3 years build a moat that competitors struggle to overcome. Quarterly traffic growth of 10% doesn’t sound dramatic, but compounded over three years, it transforms a business.
InfluxData captured 30,000 new ranking terms, grew top-3 keywords by 450%, and achieved 10% average quarterly traffic growth over three years, including the #1 ranking for “time series database.” For developer tools and infrastructure software companies, SEO is one of the most valuable long-term investments because developers research solutions through search before making adoption decisions. Content marketing for developer tools builds compounding authority that paid channels can’t replicate.
The key is combining genuine technical depth with SEO best practices. Developers can spot shallow content immediately, so the content needs to be written by or with subject matter experts. For InfluxData, we worked directly with their engineering team to create guides that were both technically authoritative and optimized for search. The content had to satisfy both the developer reading it and the algorithm ranking it. Link building from niche tech publications then amplified page authority.
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