How CFO Hub Achieved 1,200% More Conversions and 1,088% ROAS With Google Ads

CFO Hub is an outsourced CFO and financial consulting firm empowering businesses with expert CFOs, Controllers, and Accountants across a range of services — from strategic advisory and outsourced accounting to SEC reporting and audit readiness. They came to Upgrow after multiple agencies and in-house attempts had failed to make Google Ads work. Within nine months, we delivered some of the most dramatic performance improvements in our agency’s history.

+1,200%
Increase in conversions
-85%
Decrease in cost per conversion
1,088%
ROAS

See How We Turned Strategy into Real Growth

Watch how our data-driven approach transformed this project—from initial challenges to measurable results. A clear breakdown of the strategy, execution, and impact.

https://www.youtube.com/watch?si=vDKtq8nrsEEgataP&v=P8t7s-WSfjc&feature=youtu.be
Key Challenge
Finally Making Google Ads Work After Repeated Failures

CFO Hub had tried Google Ads before — with agencies and internal teams — and hadn't been able to generate a return. The objective was to finally crack paid search, generate high-quality leads that converted to revenue, and do it with a focus on the specific geographic markets where CFO Hub had a strong office presence.

The Solution
Clean Slate Rebuild With Geo-Targeted Precision

We started with a comprehensive audit of all historical account data to identify what had failed and where the real opportunity lay. We rebuilt campaigns around CFO Hub's core services and audience segments, using a data-driven approach to budget allocation informed by CPC data and profitability insights. Geographic segmentation was central — hyper-targeted campaigns focused on CFO Hub's primary markets in California and Texas, with city-specific ad groups to maximize local relevance. We also built high-converting landing pages, used heatmaps and scroll tracking to refine content, and ran continuous A/B testing on ad copy to improve Quality Scores and ad relevance.

cfo_hub_lps
The Results
9 Months to the Highest ROAS We've Ever Delivered

Over nine months, CFO Hub went from an underperforming paid search account to one of the highest-ROAS programs we've ever run.

  • +1,200% increase in conversions
  • +919% increase in conversion rate
  • -85% decrease in cost per conversion
  • +98% increase in percentage of qualified leads
  • 1,088% return on ad spend (ROAS)
cfo_results
Client Testimonial
How Partnering with Upgrow Helped CFO Hub Scale
Jack Perkins
Founder and CEO
It's been such a breath of fresh air working with the Upgrow team, as they're an elite growth agency who really knows what they're doing. Amazing communication, responsiveness and attention to detail that has led to an impeccable growth in our business and with real revenue backing it all up. 1,088% Return on Ad Spend? Who can argue against that?! These guys are the real deal and I highly recommend Upgrow as your future growth agency partner if you're not working with them yet.

Ready to Achieve Similar Results?

Whether you’re looking to expand your search visibility, generate more qualified leads, or build a scalable acquisition engine, our team can help you turn digital marketing into a reliable growth channel.

Frequently Asked Questions

You have questions? We’ve got answers.

What does a Google Ads strategy look like for accounting and financial consulting firms?

For CFO Hub, we started with a complete audit of all historical account data to understand why previous efforts had failed. We rebuilt campaigns from scratch around core services and audience segments, with geographic segmentation as the central strategy. Hyper-targeted campaigns focused on CFO Hub’s primary markets in California and Texas, with city-specific ad groups. We built high-converting landing pages, used heatmaps and scroll tracking to refine content, and ran continuous A/B testing on ad copy.

What do accounting firms need to have in place before starting Google Ads?

You need conversion tracking that captures both form submissions and phone calls, since many professional services leads come through calls. Landing pages are critical: sending traffic to a generic homepage won’t convert for high-value services like fractional CFO engagements. We built dedicated landing pages with heatmap and scroll tracking from day one. Finally, you need clarity on your geographic markets so campaigns can be hyper-targeted to cities where you actually operate.

How long does it take to see results from Google Ads for accounting firms?

CFO Hub’s performance improved steadily over nine months, with the most dramatic gains compounding in the later months as Quality Scores improved, landing pages were refined, and geographic targeting was dialed in. Early improvements in click quality and cost per click showed within the first 4-6 weeks. Expect to invest 2-3 months in building the foundation before seeing meaningful conversion improvements.

Is Google Ads worth it for accounting and financial consulting firms?

CFO Hub saw a 1,200% increase in conversions and a 1,088% return on ad spend over nine months. For professional services firms offering high-value engagements like fractional CFO services, a single converted lead can be worth tens of thousands of dollars in contract value. That’s why optimizing for lead quality, not just volume, produced such extraordinary ROAS. Digital marketing for accounting firms works when the campaign structure matches the way clients actually search for services in their local market.

Are Google Local Service Ads better than Google Ads for accounting firms?

They serve different purposes. LSAs appear at the very top of search results and use a pay-per-lead model, making them useful for local phone calls. Standard Google Ads offer more control over targeting, messaging, landing pages, and bid strategy, which is critical for higher-value services. For CFO Hub, standard Google Ads with geo-targeted campaigns and custom landing pages delivered a 1,088% ROAS. Most strategies recommend running both, with LSAs for local visibility and Google Ads for targeted lead generation.

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