CFO Hub is an outsourced CFO and financial consulting firm empowering businesses with expert CFOs, Controllers, and Accountants across a range of services — from strategic advisory and outsourced accounting to SEC reporting and audit readiness. They came to Upgrow after multiple agencies and in-house attempts had failed to make Google Ads work. Within nine months, we delivered some of the most dramatic performance improvements in our agency’s history.
Watch how our data-driven approach transformed this project—from initial challenges to measurable results. A clear breakdown of the strategy, execution, and impact.
CFO Hub had tried Google Ads before — with agencies and internal teams — and hadn't been able to generate a return. The objective was to finally crack paid search, generate high-quality leads that converted to revenue, and do it with a focus on the specific geographic markets where CFO Hub had a strong office presence.
We started with a comprehensive audit of all historical account data to identify what had failed and where the real opportunity lay. We rebuilt campaigns around CFO Hub's core services and audience segments, using a data-driven approach to budget allocation informed by CPC data and profitability insights. Geographic segmentation was central — hyper-targeted campaigns focused on CFO Hub's primary markets in California and Texas, with city-specific ad groups to maximize local relevance. We also built high-converting landing pages, used heatmaps and scroll tracking to refine content, and ran continuous A/B testing on ad copy to improve Quality Scores and ad relevance.
Over nine months, CFO Hub went from an underperforming paid search account to one of the highest-ROAS programs we've ever run.
Whether you’re looking to expand your search visibility, generate more qualified leads, or build a scalable acquisition engine, our team can help you turn digital marketing into a reliable growth channel.
You have questions? We’ve got answers.
For CFO Hub, we started with a complete audit of all historical account data to understand why previous efforts had failed. We rebuilt campaigns from scratch around core services and audience segments, with geographic segmentation as the central strategy. Hyper-targeted campaigns focused on CFO Hub’s primary markets in California and Texas, with city-specific ad groups. We built high-converting landing pages, used heatmaps and scroll tracking to refine content, and ran continuous A/B testing on ad copy.
You need conversion tracking that captures both form submissions and phone calls, since many professional services leads come through calls. Landing pages are critical: sending traffic to a generic homepage won’t convert for high-value services like fractional CFO engagements. We built dedicated landing pages with heatmap and scroll tracking from day one. Finally, you need clarity on your geographic markets so campaigns can be hyper-targeted to cities where you actually operate.
CFO Hub’s performance improved steadily over nine months, with the most dramatic gains compounding in the later months as Quality Scores improved, landing pages were refined, and geographic targeting was dialed in. Early improvements in click quality and cost per click showed within the first 4-6 weeks. Expect to invest 2-3 months in building the foundation before seeing meaningful conversion improvements.
CFO Hub saw a 1,200% increase in conversions and a 1,088% return on ad spend over nine months. For professional services firms offering high-value engagements like fractional CFO services, a single converted lead can be worth tens of thousands of dollars in contract value. That’s why optimizing for lead quality, not just volume, produced such extraordinary ROAS. Digital marketing for accounting firms works when the campaign structure matches the way clients actually search for services in their local market.
They serve different purposes. LSAs appear at the very top of search results and use a pay-per-lead model, making them useful for local phone calls. Standard Google Ads offer more control over targeting, messaging, landing pages, and bid strategy, which is critical for higher-value services. For CFO Hub, standard Google Ads with geo-targeted campaigns and custom landing pages delivered a 1,088% ROAS. Most strategies recommend running both, with LSAs for local visibility and Google Ads for targeted lead generation.
Discover how our data-driven approach has delivered impactful results for clients across different industries and challenges.
