Programmatic Advertising Agency

Full-Funnel Programmatic Ad Campaigns

Reach, nurture, and convert new prospects from the first time they see your ad to the day they buy. Upgrow can help you to create a sophisticated and highly targeted programmatic display advertising plan to serve the right ad and offer to the right audience – without wasting budget or time.

A Better Programmatic Tech Stack

There are 100’s of programmatic advertising companies out there. But after over a decade in the digital advertising industry, we’ve landed on Choozle for competitive pricing, superior website placement quality (ditch the game app and online casino placements!), and hyper-targeted audience serving using interest and demographic data. Pairing this with CRM data B2B, creates a powerful, targeted vehicle for reaching qualified prospects.

Beyond Programmatic Ad Campaign Management

Why stop at only running programmatic marketing? Upgrow offers in-house ad design, high-converting landing page copywriting and design services, and analytics setup with analysis. Truly everything you need to succeed with programmatic. And since programmatic isn’t the only high-performing advertising channel, Upgrow isn’t only a programmatic ad agency. We also offer SEO, paid search, social media ads, and content marketing.

Our Programmatic Advertising Strategy

Whether you currently already running a programmatic advertising campaign or need to start from scratch, we can create a customized strategy designed to achieve your goals. We’ll optimize, create ads and perform A/B testing to ensure results steadily improve and scale. Start getting smarter programmatic ad spend, effective ad campaigns, and more conversions.

Our Programmatic services includes

Target audience list creation and segmentation
Target audience list refinement, expansion, and exclusion
Review of competitor landscape for ad and placement concepting
Bid optimizations to achieve a cost-per-action or ROI target
Landing page copywriting, design, ongoing testing, and iteration
Dynamic creative optimization and design
Bi-weekly or monthly update and planning calls
Google Analytics, Search Console, and Tag Manager setup for conversion tracking
Dynamic reporting through Google Data Studio
Conversion Rate Optimization (CRO) strategy

Key Programmatic Advertising Agency Differentiators

End-to-end management: we go beyond basic strategy and fully manage your programmatic ads.
Best-in-class programmatic advertising platform software: meaning you get results faster at a better value. Choozle, our platform of choice, is more robust – but the more granular targeting options are worth the complexity.
Extensive experience: Upgrow’s digital marketing team has been utilizing programmatic technology for years, earning us the experience and checklists to do it efficiently out of the gates.
Proven results: our clients consistently achieve reach, scale, and CPL efficiency through programmatic advertising.
Full service: why juggle multiple agencies? We can be your single partner not just for programmatic, but also SEO, Google Ads, social media ads, web analytics, SEM, CRO and more. If it happens online, we can support you – and ensure your ad spend goes to the most efficient advertising channel..

Programmatic Advertising FAQs

What is programmatic advertising?

Programmatic ad technology and real-time bidding (RTB) are not new. In fact, they’ve been around for more than a decade.

Programmatic advertising refers to buying and selling display ad inventory in real-time, using auction-based software rather than manual negotiations. This gives advertisers the ability to pay to reach the target audience with impressions rather than a flat CPM of the website the user happens to be visiting.

The programmatic advertising software sends a bid for the ad view based on the value the advertiser has assigned to a variety of variables such as time of day, device, website, and audience details, among others. This increases both the efficiency of advertising and the accuracy of targeting. The marketing team or digital agency can further control the ad serving by excluding or specifically targeting certain websites or web topics.

For example; a business accounting software company runs ads on CNET.com it may reach some qualified software buyers, but it will reach many who are not.

Now instead of just buying display ads on CNET, the marketer buys ads programmatically targeting users interested in accounting software for their business or who behave like those users.

What makes programmatic advertising so effective?

Programmatic advertising gives marketers the ability to reach new prospects who match their customer profile based on their demographics, interest, cookie history, and other factors. This puts their brand, in the form of display ads, in front of relevant users at scale.

It’s an ideal digital marketing channel for creating awareness and can enhance other direct response channels by doing so. By seeing your brand and solution in display ads, your target audience becomes more receptive to search ads, social media ads, cold sales outreach, and searches for your brand name.

While these ads can be highly effective, they can easily drain your budget if they’re not set up properly and regularly maintained. Upgrow continuously optimizes your campaigns to get you the highest ROI for your budget.

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Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It's been awesome working with the Upgrow team. They're very smart, highly responsive and deliver results!

Michael Price, Digital Marketing Manager Alooma

The Upgrow team has been a valuable extension of the SingleStore marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals.

Peter Guagenti, CMO SingleStore

Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the "why" behind a recommended tactic or strategy.

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