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41% of clicks on a search page come from the top 3 Paid Search ads. (Wordstream, 2015)

66% of buyer-intent keywords are paid clicks. (Clever Clicks, 2018)

72% of Google Ads marketers plan to increase PPC budgets next year. (SearchEngineWatch, 2018)

80% of global internet users are reached by Google Adwords Display campaigns. (Wordstream, 2018)








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Deeply Data-Driven SEO

From setting up comprehensive tracking and reporting with Google Tag Manager, Google Analytics, and Google Data Studio along with SEMRush, Ahrefs, Google Search Console, and Supermetrics we have all the data along with the insights to make it actionable.
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Full Service SEO and Lead Generation

Why manage multiple agencies and consultants? Upgrow offers a complete performance marketing suite of services — from strategy to launch, all digital advertising channels to conversion-focused web design, we can serve as a partner for all of your online growth needs.
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Pro-Level SEO Managers

Some ad agencies put smooth-talkers with no real technical chops on your account, not Upgrow! All of our account managers have at least 5 years of experience in planning and managing digital marketing programs, and are available to our clients by phone, email and chat.

Our Paid Search Management Approach

Brand & Strategy Review
Before we start building a keyword list, we like to deep understand our client’s brand, customers, and industry. We also review campaign history and learn about your overall digital marketing goals. How deep do we go? See our questionnaire to learn more.
Campaign Structure & Keyword List Creation
An expansive and relevant keyword list is the foundation of Google paid search. We use industry leading tools and decades of keyword research experience to create a great list. Then we organize Adwords campaign and ad group structures with the SKAG (single keyword ad group) model to sculpt traffic with the most relevant ads and landing pages.
Write Ad Copy & Extensions
Click-worthy ads increase your quality score, decrease cost-per-click and irrelevant clicks, and help you to win more traffic over competitors. Our copywriter works with clients to understand their brand and the key differentitors and most compelling messages. Then we customize the message for different keyword groups.
Landing Pages
Driving traffic is only half the battle, so high conversion rate landing page design is built into our process. We use Instapage to design a highly relevant experience that aligns exactly to the ad and keyword through dynamic content replacement. We are do experimentation to try different designs, messages and offers to see the best results.
Banner Creation & Display Network
While the foundation of Google Ads is paid search, a complimentary display program on the Google Display Network (GDN) can enhance overall performance. Upgrow can design compelling ad graphics and build an ideal target audience and retargeting list to reach.
Track & Report

Without deep analytics and data-driven insights, we couldn’t identify areas for optimization so we build it into every campaign. We use Google Data Studio, Analytics, and Tag Manager to full track all the important events and actions on your website – such as sales, downloads, signups, contacts, video views or anything else that indicates engagement.

Optimize, Test, Trim & Expand
We never stop improving or helping to grow your digital marketing channel. Based on reporting, experimentation, and updates from our client, we continually push to weed out weaker performing keywords, ads, and landing pages will expanding in areas of success. We also try new keywords, ads, and landing page concepts to discover new opportunity.

Our Process for Driving Healthcare Services Client Leads

How much does Google Ads and PPC management by Upgrow cost?
Our Google Ads fully-managed service is $3,000/month or 12% of ad spend (whichever is higher). If your ad spend is more than $100,000/month then the percentage will decrease. There is a one-time setup fee of $2,500.

See our pricing page for details, included services