Gain a Competitive Edge with Search Engine Marketing (SEM). Make every dollar count with targeted Paid Search & PPC marketing campaigns. In this digital age, brands have to compete for search engine visibility like never before. With the right targeting and ad copy/images, paid search and pay-per-click (PPC) ads can produce extraordinary results with a measured return on investment (ROI).
Our PPC specialists have been managing Google Ads for over 15 years and have the experience, tools and systems to deliver high ROI results. See some sample client results from our case studies.
Our SEM Performance Strategy
Whether you currently have campaigns running or need to start from scratch, we can create a customized strategy designed to get the highest ROI possible for the KPI’s that matter most. We’ll create ads and perform A/B testing until you are left with high-performing ads.
Our standard monthly SEM service includes:
- Keyword research using the latest industry tools: KWFinder, Ahrefs, SEMRush and Opteo
- Review of competitor landscape for keyword and ad copy concepting
- Creation of all ad copy and ad extensions
- Weekly bid optimizations to achieve a cost-per-action or ROI target
- Recommendations on landing page design.Content strategy and optimization
- Bi-weekly or monthly update and planning calls
- Google Analytics, Search Console, and Tag Manager setup for conversion tracking
- Dynamic reporting through Google Data Studio
- Conversion Rate Optimization (CRO) strategy
Key SEM Agency Differentiators:
- End-to-end management: we go beyond basic strategy and fully manage your SEM and PPC programs.
- Heavily utilize marketing and automation software: meaning you get results faster at a better value. Our agency uses SEMRush, Ahrefs, and KWFinder just to name a few.
- Extensive experience: all of our account managers have over 5 years of PPC experience with brands like eBay, Fossil, Samsung, and Tatcha.
- Proven results: our average client sees a 10% to 30% increase in organic search traffic and conversions within the first 90 days of working with us. See some of our client case study results.
- Full service: why juggle multiple agencies? We can be your single partner not just for PPC and SEM but also SEO, web analytics, CRO and more. If it happens online, we can support you.
How We Work
Search engines like Google and Bing offer advertising programs to help you reach your target audiences. These ads can help you attract qualified leads, which leads to increased sales. They allow you to very specifically define your brand’s personas to only show your ad to prospective customers.
SEM campaigns we manage include:
- Paid Search Marketing - Capture new users with search engine ads that target keywords.
- Search Retargeting & Site Remarketing - Show your ads to users who went to your site but did not convert.
- Mobile - Target users on their mobile devices when they are near your location
- Shopping Ads - Create ads that appear in the shopping section of search results.
- App Install - Run special ads to promote app installation
PPC Advertising platforms we use include:
While these ads can be highly effective, they can easily drain your budget if they’re not set up properly and regularly maintained. Upgrow continuously optimizes your campaigns to get you the highest ROI for your budget.