Gain a Competitive Edge with Search Engine Marketing (SEM). Make every dollar count with targeted Paid Search & PPC Campaigns. In this digital age, brands have to compete for search engine visibility like never before. With the right targeting and ad copy/images, paid search and pay-per-click (PPC) ads can produce extraordinary results with a measured return on investment (ROI).
Our SEM Performance Strategy
Whether you currently have campaigns running or need to start from scratch, we can create a customized strategy designed to get the highest ROI possible for the KPI’s that matter most. We’ll create ads and perform A/B testing until you are left with high-performing ads.
Our standard monthly SEM service includes:
- Keyword research using the latest industry tools: KWFinder, Ahrefs, SEMRush and Opteo
- Review of competitor landscape for keyword and ad copy concepting
- Creation of all ad copy and ad extensions
- Weekly bid optimizations to achieve a cost-per-action or ROI target
- Recommendations on landing page design.Content strategy and optimization
- Bi-weekly or monthly update and planning calls
- Google Analytics, Search Console, and Tag Manager setup for conversion tracking
- Dynamic reporting through RavenTools
- Conversion Rate Optimization (CRO) strategy
Key SEM Agency Differentiators:
- End-to-end management: we go beyond basic strategy and fully manage your SEM programs.
- Heavily utilize marketing and automation software: meaning you get results faster at a better value. We invest heavily in SEM technology for deeper insights and smarter execution. Our agency subscribes to SEMRush, Moz, RavenTools, Briefcase, Trigger, KWFinder and Optymr just to name a few.
- Extensive experience: all of our account managers have over 10 years of SEM experience with brands like Fossil, Samsung, and Tatcha.
- Proven results: we've worked with dozens of clients across industries meeting and exceeding performance goals.
- Powerful systems: we don't reinvent the wheel, we have a proven checklist of SEM tasks we know will get your site to the top of the rankings and for the right keywords.
- Always improving: SEM changes a lot, that's why every member of our team dedicates 2 hours each Friday to training and education.
- Full service: why juggle multiple agencies? We can be your single partner not just for SEM but also for web design, SEO, Facebook ads management, web analytics, CRO and more. If it happens online, we can support you.
How We Work
Search engines like Google and Bing offer advertising programs to help you reach your target audiences. These ads can help you attract qualified leads, which leads to increased sales. They allow you to very specifically define your brand’s personas to only show your ad to prospective customers.
SEM campaigns we manage include:
- Paid Search Marketing - Capture new users with search engine ads that target keywords.
- Search Retargeting & Site Remarketing - Show your ads to users who went to your site but did not convert.
- Mobile - Target users on their mobile devices when they are near your location
- Shopping Ads - Create ads that appear in the shopping section of search results.
- App Install - Run special ads to promote app installation
PPC Advertising platforms we use include:
While these ads can be highly effective, they can easily drain your budget if they’re not set up properly and regularly maintained. Upgrow continuously optimizes your campaigns to get you the highest ROI for your budget.