SEM & PPC Advertising Agency Services


Maximize your return, improve ROI and grow online conversions with a performance-driven SEM marketing agency and certified Google Ads Partner.

Gain a Competitive Edge with Search Engine Marketing (SEM). Make every dollar count with targeted Paid Search & PPC marketing campaigns. In this digital age, brands have to compete for search engine visibility like never before. With the right targeting and ad copy/images, paid search and pay-per-click (PPC) ads can produce extraordinary results with a measured return on investment (ROI).

Our PPC specialists have been managing Google Ads for over 15 years and have the experience, tools and systems to deliver high ROI results. See some sample client results from our case studies.

Our SEM Performance Strategy

Whether you currently have campaigns running or need to start from scratch, we can create a customized strategy designed to get the highest ROI possible for the KPI’s that matter most. We’ll create ads and perform A/B testing until you are left with high-performing ads.

Our standard monthly SEM service includes:

  • Keyword research using the latest industry tools: KWFinder, Ahrefs, SEMRush and Opteo
  • Review of competitor landscape for keyword and ad copy concepting
  • Creation of all ad copy and ad extensions
  • Weekly bid optimizations to achieve a cost-per-action or ROI target
  • Recommendations on landing page design.Content strategy and optimization
  • Bi-weekly or monthly update and planning calls
  • Google Analytics, Search Console, and Tag Manager setup for conversion tracking
  • Dynamic reporting through Google Data Studio
  • Conversion Rate Optimization (CRO) strategy

Key SEM Agency Differentiators:

  • End-to-end management: we go beyond basic strategy and fully manage your SEM and PPC programs.
  • Heavily utilize marketing and automation software: meaning you get results faster at a better value. Our agency uses SEMRush, Ahrefs, and KWFinder just to name a few.
  • Extensive experience: all of our account managers have over 5 years of PPC experience with brands like eBay, Fossil, Samsung, and Tatcha.
  • Proven results: our average client sees a 10% to 30% increase in organic search traffic and conversions within the first 90 days of working with us. See some of our client case study results.
  • Full service: why juggle multiple agencies? We can be your single partner not just for PPC and SEM but also SEO, web analytics, CRO and more. If it happens online, we can support you.

How We Work

Search engines like Google and Bing offer advertising programs to help you reach your target audiences. These ads can help you attract qualified leads, which leads to increased sales. They allow you to very specifically define your brand’s personas to only show your ad to prospective customers.

SEM campaigns we manage include:

  • Paid Search Marketing - Capture new users with search engine ads that target keywords.
  • Search Retargeting & Site Remarketing - Show your ads to users who went to your site but did not convert.
  • Mobile - Target users on their mobile devices when they are near your location
  • Shopping Ads - Create ads that appear in the shopping section of search results.
  • App Install - Run special ads to promote app installation

PPC Advertising platforms we use include:

While these ads can be highly effective, they can easily drain your budget if they’re not set up properly and regularly maintained. Upgrow continuously optimizes your campaigns to get you the highest ROI for your budget.

Clients We've Helped Grow...

Talkdesk Logo
Marpac Logo
MemSQL logo
Nurx logo
Influxdata Logo
Twistlock logo
Impact Fund - Logo
Miss Jones Baking Co
Platform 9
Cloud Logistics Logo - Gray/Transparent
Dynamic Signal
Opswat Logo
LightStep Client Logo
Juris co
Mercer Advisors Logo
Knowable Magazine
Pandia Health Logo
Dynamic Signal
Dynamic Signal

Client Quotes

"Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It's been awesome working with the Upgrow team. They're very smart, highly responsive and deliver results!"

- Michael Price, Digital Marketing Manager Alooma
Michael Price - Alooma Client Quote
"In a short period of time, Upgrow's SEO efforts have garnered significant results. Overall traffic has increased, which has led to an increase in orders. Communicative with their team was easy. Their team is professional and dedicated to solving problems."

- Billy Guan, CEO Cocusocial
Billy Guan - Cocusocial Client Quote
"The Upgrow team has been a valuable extension of the MemSQL marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals."

- Peter Guagenti, CMO MemSQL
Peter Guagenti - MemSQL CMO
"Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level.  Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the "why" behind a recommended tactic or strategy."

- Jeannie Christensen - Marketing Director, Twistlock
Jeannie Christensen - Twistlock Marketing Director
"Working the Upgrow team was the best choice we made during our launch.  From the start, we had an engaging experience with team members who learned our business and cared.  The ongoing support consistently exceeds our expectations."

- Bob Miltenberger, CEO Nearshorenetworks
Bob Miltenberger - CEO Nearshorenetworks
"Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine."

- Katelyn Watson - VP of Marketing, Nurx
Katelyn Watson - Nurx VP of Marketing
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