Maximizing your Facebook advertising budget requires aggressive optimization, constant testing and promoting a relevant offer to users. Our team creates granular Facebook Ad campaign structures, compelling ad creative and designs PPC landing pages that perform.
See how Upgrow Facebook Ads experts can help to enhance and scale your program.
Paid social media marketing with Facebook Ads is critical to the performance of nearly all successful performance-based marketing programs. While LinkedIn, Twitter, and Pinterest ads certainly have use-cases, Facebook is still king for reach and advertising offerings.
Potential customers are on Facebook for an average of 50 minutes daily. With deep data on users interests, demographics and behaviors, advertisers can target precise profiles and showing them the right messaging and landing page to bring in new prospects and customers.
Crafting an effective Facebook or Instagram marketing program that matches audiences, creative, landing page, and offer is no small effort -- without expert guidance it can be expensive and frustrating.
The team at Upgrow can create the right social media marketing strategy to deliver more relevant traffic to your website and convert them with optimized landing pages. We have the tools, experience and processes to consistently drive great results.
See some of our case study to learn more.
"Upgrow provides us support on all sides for SEO; listing out technical changes that need to be made, helping us with content improvement suggestions and keywords, and reporting back on the impact the work has made. They are incredibly proactive!"
- Etel Sverdlov, Prisma Developer Relations
"Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It's been awesome working with the Upgrow team. They're very smart, highly responsive and deliver results!"
- Michael Price, Digital Marketing Manager Alooma
"The Upgrow team has been a valuable extension of the MemSQL marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals."
- Peter Guagenti, CMO MemSQL
"Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the "why" behind a recommended tactic or strategy."
- Jeannie Christensen - Marketing Director, Twistlock
"Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine."
- Katelyn Watson - VP of Marketing, Nurx
Before we start building audiences or creative, we like to deep understand our client's brand, customers, and industry. We also review campaign history and learn about your overall digital marketing goals. How deep do we go? See our questionnaire for details.
Targeted audience lists are the foundation of Facebook Ads. We use industry leading tools and years of experience to create a great set of audiences. Then we organize Facebook ad campaign and ad group structures to sculpt traffic with the most relevant audience, ad and landing page combinations.
Click-worthy ads with an attractive visual and compelling copy can make-or-break campaign performance. And what creative works for what audience make not work for the next. So write a variety of creative and work with your design team to create a set of images or videos. Each audience is connected to a relevant ad and landing page for a consistent experience.
Driving traffic is only half the battle, so high conversion rate landing page design is built into our process. We use Instapage to design a highly relevant experience that aligns exactly to the ad and keyword through dynamic content replacement. We are do experimentation to try different designs, messages and offers to see the best results.
Without deep analytics and data-driven insights, we couldn't identify areas for optimization so we build it into every campaign. We use Google Data Studio, Analytics, and Tag Manager to full track all the important events and actions on your website - such as sales, downloads, signups, contacts, video views or anything else that indicates engagement.
Our work on Facebook Ads is never done! Consistently testing new audiences, ads, landing pages, and offers make sure performance moves in the right direction and the program scales to new users. We rely on the AdEspresso platform to test at scale for different combinations of image, text, headline and audience.
