The broad "spray-and-pray" approach to lead generation is dead.
There's just too much noise now and people are drowning in a sea of ads that they can easily tune out. The unfortunate thing is that most brands build great products... only to fail in reaching their ideal customers. The problem is that they are targeting everyone with ad that is specific to no one.
A better approach is to use hyper-targeted marketing to generate specifically the consistent, qualified visitors who buy.
"Hyper-targeted" means serving customized ads and offers to your target account's key decision-makers across search and social media. We achieve this by using the same ABM (account-based marketing) approach that sales teams use, but with digital marketing for a bigger reach.
For dozens of Upgrow clients this yields an explosive increase in the targeted account leads that become sales opportunities and booked clients.
Your dream customers are online if you just know how to reach them, show them how what you're selling is the only solution to their problem, and reach them at the right time.
Turning on a steady pipeline of qualified leads and customers is the ultimate goal of every marketer. But most struggle with finding a way to get the results they want.
Traditional digital marketing agencies will go straight into launching ad campaigns or optimizing your website for search engines.
They can show you you're getting more impressions, more clicks, and high keyword rankings but more often than not it doesn't translating into leads or bottom line sales.
Fortunately we've been able to solve this and build a "lead machine" for our clients by adding these 4 approaches in addition to a best-in-class marketing team executing for your clients:
Following this framework and applying it to the different channels we can then see results unlike you've ever seen.
Fully managed, strategic, and coordinated performance marketing channels:
If you're serious about lead generation and ready to commit to not just dabbling with some "toe in the water" digital ads but really establishing a "lead machine" that will deliver for years to come, then let's start with a diagnostic call.
"Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It's been awesome working with the Upgrow team. They're very smart, highly responsive and deliver results!"
- Michael Price, Digital Marketing Manager Alooma
"In a short period of time, Upgrow's SEO efforts have garnered significant results. Overall traffic has increased, which has led to an increase in orders. Communicative with their team was easy. Their team is professional and dedicated to solving problems."
- Billy Guan, CEO Cocusocial
"The Upgrow team has been a valuable extension of the MemSQL marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals."
- Peter Guagenti, CMO MemSQL
"Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the "why" behind a recommended tactic or strategy."
- Jeannie Christensen - Marketing Director, Twistlock
"Working the Upgrow team was the best choice we made during our launch. From the start, we had an engaging experience with team members who learned our business and cared. The ongoing support consistently exceeds our expectations."
- Bob Miltenberger, CEO Nearshorenetworks
"Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine."
- Katelyn Watson - VP of Marketing, Nurx