We asked 11 B2B marketing and sales experts to share their best strategies on how to drive leads, deals, and closes even during the holiday.
Performance marketing is a new category of marketing agency that has only recently emerged. The need for a partner to deliver ROI-driven and trackable online growth has increased as brands use analytics to gauge success of programs. Performance channels include paid search, social media advertising, retargeting and SEO
Poorly managed Google Ads can drive up irrelevant traffic and leave you empty-pocketed fast. By combining, testing and continuously optimizing your account along with avoiding the common mistakes listed in the article you will be well on your way to creating a successful google ads campaign.