As the evolution of apps continues to roll on, it has become even more important for companies to rethink their app marketing strategies in order to gain more app downloads and increase engagement.
Inbound marketing agencies look to provide support to clients and in contrast to the traditional digital marketing agency, inbound agencies go beyond just generating impressions and clicks, but contribute to the entire customer acquisition process through qualified lead generation.
SKAG's are “Single Keyword Ad Group” and they are exactly as they sound: every single ad group should be made up of only one keyword. This is where many PPC marketers may stop reading, since this process sounds very time-consuming. But I promise there will be payoff.
There is little denying the vegan movement is on the rise and marketers are noticing. US vegan food sales are growing 1000% faster than general food sales. Smart marketers are meeting this customer demand, here are some of my favorite strategies to grow vegan sales or launch a vegan brand.
Choosing the right B2B agency partner that comes up with great marketing strategies and hits business growth goals can make any marketing manager look like a legendary corporate hero. So how do you pick a winner? And how to you get the most out of your agency partnership? Here are some best practices to follow.
Nurx, an app-based birth control and HPV testing company, came to us with some unique challenges. Most pressing, they were in Google Ads "jail". Flash forward 3 months and we had grown new customer acquisition by 45%.
Of the 100’s of digital marketing tools available, we’ve created our must-have marketing tools list for the modern, complete digital marketer. Work smarter, get more done and cut costs on tools you don’t really need.
For all Google Ads does right, there are still many account settings that make no sense other than to make advertisers spend more and have less control of their ad campaigns. I present 6 must-make Google Adwords setting changes from the default that nearly always work.
While a large share of Americans would fall into target customer profile of products from brands like Nike, Pepsi, Apple and Wal-Mart; many companies offer a unique and specialized niche business that only makes up for a tiny percentage of users. This is what we call niche marketing
Ryder Meehan and Danny Ng (Upgrow Founders) had the honor to present to the American Marketing Association of San Francisco in August 2018. It was a great event but if you missed it or would like a refresher you can download the presentation here.