Nurx, an app-based birth control and HPV testing company, came to us with some unique challenges. Most pressing, they were in Google Ads "jail". Flash forward 3 months and we had grown new customer acquisition by 45%.
Of the 100’s of digital marketing tools available, we’ve created our must-have marketing tools list for the modern, complete digital marketer. Work smarter, get more done and cut costs on tools you don’t really need.
For all Google Ads does right, there are still many account settings that make no sense other than to make advertisers spend more and have less control of their ad campaigns. I present 6 must-make Google Adwords setting changes from the default that nearly always work.
While a large share of Americans would fall into target customer profile of products from brands like Nike, Pepsi, Apple and Wal-Mart; many companies offer a unique and specialized niche business that only makes up for a tiny percentage of users. This is what we call niche marketing
Ryder Meehan and Danny Ng (Upgrow Founders) had the honor to present to the American Marketing Association of San Francisco in August 2018. It was a great event but if you missed it or would like a refresher you can download the presentation here.
What could your nonprofit organziation do with $10,000 USD of advertising budget every month from Google Adwords? You could recruit more volunteers. Attract more donations. And share your story with audiences all over the globe. It’s all possible with Google Ad Grants and Meehan Digital.