Real Marketing Lessons from “Nathan for You”

Real Marketing Lessons from “Nathan for You”

Nathan for You was a docuseries on Comedy Central that ran for 4 glorious years and is still one of my favorite TV shows of all time. On the show, Nathan Fielder helped smalled businesses with elaborate and often ridiculous marketing ideas. In this post, I wanted to pull the real-world lessons that could be applied from his efforts which were surprisingly effective in some cases.

Pro Tips for B2B Lead Generation (Even During the Holidays)

Pro Tips for B2B Lead Generation (Even During the Holidays)

While e-commerce spikes during November and December, B2B sales are typically the slowest of the year. So even with this holiday slowdown, how can B2B marketers keep their business running steadily during the last 2 months of the year? We asked 11 B2B lead generation...

B2B Google Ads Case Study with Split Software… +775% Lead Growth!

B2B Google Ads Case Study with Split Software… +775% Lead Growth!

We are very excited to share the incredible results from partnering with Split Software to help them achieve a 775% increase in leads while cutting costs. It was difficult, detailed work creating a SKAG campaign structure, testing and optimizing landing pages, and blowing out the keyword list but definitely worth the effort. Download the full case study PDF for all the details!

How to Turn Web Leads into Customers Step by Step

How to Turn Web Leads into Customers Step by Step

So you just got an inbound lead from your website. You or your sales team gets a notification email that there is a prospect interested in hearing about your company and is ready to talk. So what happens next? Follow this process to boost your close rate instantly!

The 8 Biggest Google Ads Mistakes & How to Avoid Them

The 8 Biggest Google Ads Mistakes & How to Avoid Them

Nothing is worse than spending your Google Ads budget on irrelevant traffic. In fact, it’s very easy to end up empty pocketed with poorly managed PPC campaigns. On the other hand, Google Ads can work as a powerful marketing tool when done right. Clicks, leads, customers. Every digital marketer makes mistakes and there is no perfect recipe for crafting the perfect Google Ads campaign. We’ve listed the 8 most common mistakes that marketers make.