Google Keyword Planner Exaggerates Impressions by 163%, According to a Revealing New Large-Scale Study
The team at Upgrow recently analyzed 33,377 ranking keywords over 16 months, tracking Google Search Console to see how they compared to search impressions in Google’s Keyword Planner. Our goals? To understand the differences between the organic (Search Console) and...
Why Your SEO Strategy Needs an Industry Glossary & How to Create It in 7 Steps
If you're like me and over the age of 22, you might not have picked up a textbook for a while. So let me refresh your memory on glossaries. A glossary is a list of terms, words, or phrases related to a particular subject, accompanied by definitions or explanations. It...
Why Link Building Still Matters in 2023
In a world with self-driving cars and acrobatic robots, you’ll probably think that good old-fashioned link building has grown obsolete. Well, think again, because link building is still going strong like a classic pair of jeans. Wanna know why? Let’s talk about it. ...
Financial Services SEO: Follow the 6-Step Blueprint Used by Major Finance Websites for Massive Organic Search Traffic & Leads
The financial services industry is highly competitive, and businesses in this sector are constantly looking for ways to stand out in search engine rankings. Search engine optimization (SEO) is a primary channel that can help financial services companies increase their...
How to Drive Powerful ABM Lead Generation (21 Proven Strategies w/Pictures)
ABM, or Account-Based Marketing, is becoming the standard in how B2B marketers and sales people connect with their ideal prospects. But after you build your ABM list, how do you intelligently reach them using digital marketing – especially when your list is small and highly targeted? Here are 21 proven methods to fill your meeting calendar with target leads.
Yandex SEO Leak: What You Can Learn from 1,922 Exposed Ranking Factors
On January 27, Yandex had a huge source code leak by a former employee. The Yandex leak contained more than 1,900 search engine ranking factors. Needless to say, the SEO community has been giddy with delight pouring over the details and extracting guidance for ranking...
19 Types of SEO: A Complete List of SEO Service Options
Discover the full spectrum of SEO (search engine optimization) services that boost your website's visibility and attract more organic traffic. But before you can determine which type of SEO you need most, you need to see a complete list of SEO services available. Only...
Google Analytics 4 (GA4) Migration Service
The Deadline for GA4 Migration is Quickly Approaching. Get Done-for-You Google Analytics 4 Setup. If you're reading this, you're likely already aware that Google Analytics has some big (and mandatory) changes coming up soon that web marketing teams need to plan for....
LinkedIn Ads Case Study: +200% Meetings with Native Ads
LinkedIn Ads are the foundation of most B2B lead generation programs. Heck, 71% of B2B marketers used Linked Ads in their strategy, and 79% say it's a good source of leads. But anyone that has run a LinkedIn Ads campaign knows it's no cakewalk. Cost-per-clicks can...
Cyber Security Marketing Playbook
The enterprise infosec and cyber security industry is a staggering $376B by 2029, but it's an increasingly competitive space. After more than 6 years of work as a cybersecurity marketing agency, we've built a successful cybersecurity playbook example for customer...
What is Performance Marketing and How Can it Transform Your Business?
Tired of wasting money on marketing strategies that don’t drive results? Instead of running your marketing budget dry with minimal return, you need a marketing strategy that can combine brand marketing and paid advertising to bring you a measurable ROI in a matter of...
Helpful Content Google Update: What you Need to Know
On August 18th, Google announced a BIG algorithm change to address poor-quality content. If you're not familiar with the announced change, I'll quote the crux of it as quoted by Google and a summary from Search Engine Roundtable. In this post I'll walk through WHY...