How Creating A Dream 100 Can Transform Your Company

by | Jul 6, 2020

TLDR Key Takeaways

  • Commit to creating a dream 100.
  • The same strategy does not work for everyone/every business.
  • Build relationships, do not pitch right away.
  • The traffic is there, you just need to find it and infiltrate it.
The Dream 100


The dream 100 is the recipe for your company’s success, it is the way for you to dominate your niche and improve your digital marketing in no time.  It used to be a bit of a mystery but recently it has exploded, and for good reason.  It is not only the foundation for gaining traffic but it is the foundation for your entire business.

There is a whole book dedicated to it, you can check it out here.  There is also a section about it in The Ultimate Sales Machine devoted to it, and it is also a pillar in Russell Brunson’s new book Traffic Secrets.

The Customer Not The Product

We all want more customers, customers are traffic, and traffic is people.  You can use the dream 100 to nurture your company’s growth and gain customers, traffic, and people.

Too many people believe that if you build a great product the customers will come but unfortunately, that is not the case.  Often people will invest every single penny they have into a product or service that they wholeheartedly believe in and want to succeed.  But they fail to take even a second to think about who their dream customers are.

Your customers are the way your product will succeed, without them you just have a great product but no direction of growth.

You need to be obsessed with your customer instead of your product.  Your business is not about you or your product, but it is about the customer.

You need to study, understand, and master the art and science of getting traffic to find you.  Waiting for people to come to you is not a strategy, well it might be one, but it is not a good one.  You have to know who your dream customers are, where they are assembling, and how to create funnels that attract them.

When you understand who your perfect customers are you can easily find out where they congregate.  On the flip side, if you don’t know who your perfect customers are you will have no idea where to find them.

You do not have to create the traffic, it is already there, you just need to find it and the dream 100 is the perfect way to do so.

The Concept

The whole idea of a dream 100 is you create a list of your top 100 dream customers or the people/groups that will reach them.  Depending on the strategy you take, this is discussed later, the number itself can be taken either more figuratively or literally.

To build your list you need to know who your dream customer is better than they know themselves.  Some company’s go as far as creating different names, personas, and people based on who this is for the.

You need to know what their pain points are, where they are most likely to be hanging out both in person and on the internet, who they look up to, and more.  A decent amount of businesses are started because the founders saw a problem, they found a way to solve it, and they assumed that other people dealt with the same problem.

To find your dream customer you have to go back into the old mindset.  You have to return into the headspace of someone looking for something to solve their problems, or looking for something to bring them pleasure.  Whatever it may be for your prospects depending on your product/service.

Then theoretically, if you have the right people on your list and reach out to everyone on it either with the one to one or one to many strategy, explained in the next section, you will fill your funnels and keep your sales team busy in no time.

The Strategies

Now that you understand the dream 100 it is time to build one.  There are two different ways that you can use it, one to one or one to many,  and the outreach and building process differs for both of them.

Depending on the business model you have there is a possibility that you can use both but I would suggest starting out with whichever one you believe will benefit you the most to make sure you do not get too overwhelmed or take on too much at once.

One to One

With this strategy, you are reaching out to one person at a time and the 100 part of the dream 100 can be taken literally as compared to the one to many strategy.

With this strategy, you are creating one to one sales opportunities with your ideal clients.  You are contacting the top of the top, the ideal customers that you want to have to help your company take off.

This approach is perfect if you need a small number of big, powerful, and rich clients.

Because of this, you need to be extremely disciplined.  When you reach out you have to be both consistent and persistent without being too annoying, remember these are your dream customers.

You have to be willing to do anything and everything in your power to attract and gain them as clients.  You may be left dry without a single response for days, weeks, months, or more but you have to understand that the people on this list are the ticket to your success.  And I am assuming you want to be successful.

Through your steady outreach, you take your prospect from not knowing a single thing about you or your company to wanting to do business with your company.  It will most likely be a slow and slightly painful process, it is unlikely that you will win over everyone on your dream 100, but regardless it is worth it.

While the one to one strategy is influential and without a doubt compelling to prospective clients it, unfortunately, does not work for every business model.

Most of us have are not selling expensive products/services, we need a lot of customers, there is no way for us to survive off of just 100.  And it would not make sense for us to nurture a lead for months to sell a $15 book.

One to Many

This is where the one to many strategy comes into play

This is where you will create a dream 100 for each platform instead of just one list.

You are selling to an influencer or the ower of a community, which means you can spend your time nurturing the lead, without feeling like you are wasting your time.

You can do this because after a deal happens, a transaction is made, a relationship is formed, or maybe you just send them a book for free.  You ask the owners of the communities, or the influencers themselves to promote your product/service.  With this, you can easily turn one yes into thousands of new customers.

To go about this you will want to create a list containing the:

  • 10+ top websites and forums they spent time on
  • 15+ active Facebook groups they participated in
  • 50+ influencers they followed on Facebook and Instagram
  • 30+ podcasts they listened too
  • 40+ email newsletter they subscribed to
  • 20+ blogs that they actively read
  • 20+ youtube channels they subscribed to.

You may look at this list of URLs, names, and usernames that you need to collect and get extremely overwhelmed, or you could also get very excited.  Either way, we have the resource for you.  All you have to do is enter your email below and we will send you a worksheet that has everything organized on it.  It takes out the intimidation factor if you are overwhelmed and helps an excited brain focus on the task at hand.

Feel free to add as many of your own sections that you want such as Twitter influencers, authors, and more.  In our dream 100, we have added columns for different agencies and keywords that our prospects are likely to interact with.  By the time you are done filling it out, you should easily have millions of people on your dream 100.

The second part of the one to many strategy includes PPC, although it can be used with the one to one strategy as well.  A significant part of building your dream 100 is the process of finding the tribes that your dream customers are in.  After you have found them you then need to figure out how to infiltrate them. But even if someone says no to promoting your product/service there is no need to get discouraged.

The internet has given you endless possibilities, before the internet none of the groups mentioned above would have been possible.  It changed everything for the better, it brought people from all over the world with similar interests to one place.

Through the power of the internet, you have the ability to target very specific audiences.  You can target an influencer’s audience and get in front of them even without the direct support of the influencer. This way instead of a board scope, casting your net out in a giant ocean with a few fish hoping that you catch something, you can target only your dream customers and when you cast your net out you always get something.

No matter what your product/service is or who your dream customers are you can find them.

Like I mentioned before the traffic is already there, your dream customers have already gathered together.  How exciting is that?  This means that all you need to do is find that one place or those few places and you are golden.   You just need to discover them and then infiltrate them.  Once you successfully do that your funnels will be filled to the brim with potential customers.

The Execution

This is your opportunity to grow faster than ever before, you do not want to miss out on it.

The way the dream 100 works is your dream customers are either going to search for you or they are going to interact with things (forums, influences, etc.) that interest them where you interrupt them.

One thing that I cannot suggest enough is to build relationships right away with your dream 100, do not wait.  Follow them on all of their social media accounts, sign up for and read their newsletter, engage with them and their audiences.  Sadly, the work does not stop once you have created the list.

You build the relationships so whenever you get the opportunity to talk with those on your dream 100 whether it be the influencers, a community, or the prospect depending on what strategy and stage you are in.  You know about what they are doing, watching, creating, etc.

I would suggest not full-on stalking them since that is well, illegal, but I would suggest consuming as much of their content as possible.

When you believe you are in a place to reach out, one of the biggest mistakes that you can make is pitching right away.  Pretend like you are trying to date your dream 100, you would not want to move too fast.

The biggest thing that I suggest you implement into your outreach is not using a templated outreach or forcing your product or even your story onto them.  Instead, you need to praise them, know who they are what they are doing, and creating, do not ask for anything.  The point of this outreach is to start a conversation.

Your goal is to make those on your dream 100 your fans, slowly but surely.  You need to take the time to work your way in through getting traffic that you earn or buying your way in through PPC and other avenues.  You have to seep your way into their lives and minds.

Another thing I would shy away from is rushing the process.  With the one-to-one strategy, your timeline will most likely be extremely slow.  With the one-to-many strategies, your timeline will be quicker but you still have to have patience.


The thing that is so magical about dream 100 is that it works.  It really works.  Time and time again it has been proven, to work.  You have to commit, and put in the work but all of the commitment pays off big time in the end.

I cannot suggest building, using, and implementing the dream 100 into your business.  Success is just around the corner, and this is one of the best ways to get there.  Unlike some other strategies, it leads to consistent prospects and a fully built funnel.

If you have your dream 100 but have no idea how to market to it feel free to book a consultation with us.  We would be happy to help you out with anything you need from SEO, to PPC, to analytics, and more.