Google Adwords Grant for Nonprofits - Application & Management Service

Ryder Meehan
June 14, 2018
google adwords grant management

The Google AdWords Grant program has been around for years but many nonprofits are still unaware it's available to them. The complete program details are available online but to summarize: any qualified nonprofit may apply for $10,000 of monthly AdWords credit. This translates to approximately 5,000 visitors each and every month!

The application process requires registering with Techsoup and submitting details of your organization including mission and verification of nonprofit status. Once you're accepted into the program, you will have access to create your account: selecting keywords, writing ad copy, defining landing pages, managing budgets and setting bids. It's worth noting that in early 2018, Google began enforcing stringent performance requirements including a click-through rate of over 5%, bidding no more than $2 per click, and other restrictions that can get organizations banned from the program if they are no compliant.

We can be valuable partner to any nonprofit both in securing the grant as well as maximizing the results of the program and staying compliant. We have worked with a number of nonprofits to secure the Google AdWords Grant and receive incredible results, here are a few ways we support you.

Whether you decide to engage Upgrow as a strategic partner or self-manage, we hope you will take advantage of the Google Adwords Grant for nonprofits! If you'd like to learn more about how we can support you, book a free 20-minute consultation now. Learn more about our full digital marketing services.

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