2021 is a year with a lot on the horizon for the digital marketing space! As we continue to work from home, most aspects of digital marketing campaigns continue to be virtually focused (and understandably so). Thankfully, the digital marketing world has long embraced virtual campaigning, which continued steadily onward – particularly in the healthcare marketing sector.
Of course, as anyone who lived through 2020 can tell you, nothing is certain in these times and predictions can often feel like a fool’s errand. Nonetheless, with vaccines being rolled out, we at Upgrow have reasons to believe that better days are not just possible, but on their way.
In that spirit, here are three key tips regarding to look for across the industry as the year progresses:
1. A Shift from Virtual Campaigns to Mixed-Environment Campaigns
As more and more people get vaccinated (and subsequently become immunized), trends will slowly start to shift towards a reality that reflects an increase in mixed-environment campaigns while still preserving the digital core. This will bring about changes in how, where and through what mediums people view marketing campaigns of all sizes across all brands. The key is to be flexible and ready to pivot depending on what your client wants and needs. Maybe they’ll want increases in PPC in one region or A/B testing for their SEO copy with another. In any event, be ready to be open and flexible to change.
2. Balancing In-Person Work with Remote Work
The work from home paradigm has been permanently changed due to the pandemic; however, even after COVID-19 is consigned to the dustbin of history, there will still be a substantial number of companies who will have work from home as a permanent option for all those who want it. This will not only affect digital marketing agencies but their clients as well. One key indicator of how a client will respond accordingly is their social media presence.
3. Keep the Focus on Digital
A huge point of any digital marketing campaign going forward into the foreseeable future will be how safely the work one is promoting can be done or utilized. Given that masks will likely be worn well into 2021 and social distancing still strongly encouraged, it’s important to know that just because we’re out of 2020 doesn’t mean we should abandon how we’ve adapted to this new world because of it. Therefore, it’s important to continue wide-ranging digital efforts. This should spread towards everything from ROI-oriented analytics to web designs and landing pages and everything in between.
Everyone, you ask will have a different answer to this question: “What will this year bring?”
Each perspective is different as new digital marketing territory continues to be discovered. As long as you have the tools necessary to thrive in this new reality, the sky’s the limit!
At Upgrow, we’re here to help with any and all digital marketing efforts you need, from PPC to SEO and everything in between!