23 Best Digital Marketing Certificates to Level Up Your Resume

by | May 17, 2021

There are a lot of opportunities for digital marketers. It’s time to take your career to take control of your career.

Everything is online now. In a matter of a few hours or weeks depending on the program, you can be certified in digital marketing.

Digital certifications are a way to prove to both your employers and clients that you have the skills to create and implement effective digital marketing strategies.

So which best digital marketing certifications you should complete to gain a competitive advantage? Are digital marketing certifications worth it?

This article will give you a comprehensive list of 23 digital marketing certifications for online classes or in-person classes.

Table of Contents:

  1. Fundamentals of Digital Marketing
  2. Google Ads Certification
  3. Google Analytics Certification
  4. Facebook Blueprint Certification
  5. HubSpot Content Marketing Certification
  6. HubSpot Inbound Marketing Certification
  7. HubSpot Social Media Strategy
  8. HubSpot Email Marketing Certification
  9. UCLA Extension Digital Marketing Certificate
  10. LinkedIn Learning Marketing
  11. Hootsuite Social Media Certification
  12. Hootsuite Advanced Social Advertising Training
  13. Hootsuite Advanced Social Media Strategy Certification
  14. Cornell University Digital Marketing Certificate Program
  15. SEM Rush Toolkit Course
  16. The Unbounce Landing Page Course
  17. Udemy Digital Marketing Courses and Tutorials
  18. Bing Ads certification
  19. Coursera Digital Marketing courses
  20. YouTube Certification
  21. Copyblogger Certified Content Marketer
  22. Twitter Flight School Certification
  23. American Marketing Association (AMA) Digital Marketing Certification
  24. Conclusion


Fundamentals of Digital Marketing

This free digital marketing certification allows you to master the basics of digital marketing and show recruiters that you have the skills to work in this industry.

The fundamentals of digital marketing allow you to learn at your own pace and take the test whenever you feel like it. One of the requirements is to score at least 80% to pass the exam. If you fail the test, you can try again 24 hours later.

This digital marketing certification is also very good for beginners looking to learn the fundamentals of digital marketing. Marketing professionals could also take that certification program to review the basics of digital marketing.

Fundamentals of digital marketing skillshop
Source: skillshop.withgoogle.com

Google Ads Certifications

It’s crucial to become familiar with all the Google tools. Especially because paid ads are a major part of digital marketing and represent a big demand in the current market. Companies are hiring PPC specialists who can handle their paid media and paid search campaigns.

Like the Fundamentals of digital marketing, Google Ads Certification allows you to learn at your own pace and take the test whenever you feel like it. One of the requirements is to score at least 80% to pass the exam. If you fail the test, you can try again 24 hours later. Here is a list of Google ads certificates currently available:

google ads certifications
Google Ads : Google (exceedlms.com)

Google Analytics Certification

If you’re a digital marketer or a social media enthusiast, it’s crucial to understand the full impact of all your digital marketing efforts.

Google Analytics is a powerful tool that allows you to measure key digital marketing goals such as traffic on your website and conversion rate. You’ll also find some of the most important social media indicators such as bounce rate, as well as a module to measure your ROI via UTM settings.

You also need to get at least 80% to pass the exam. If you don’t pass the exam, you can still try again the next day.

google analytics certifications
Source: analytics.google.com
  • Where to: Analytics Academy
  • Cost: Free
  • Time commitment: 4-6 hours
  • Valid for 1 year after completion

Facebook Blueprint Certification

With more than 2.3 billion users (and one billion on Instagram), Facebook is the most critical platform for your brand, but it can also be difficult to understand at first. This complexity is mostly due to frequent changes to the platform’s features and practices, but also to the millions of other companies that also seek to draw your audience’s attention.

Blueprint certification demonstrates to your employers your advanced advertising skills on Facebook, including audience targeting, Facebook ads campaigns management, and campaign performance measurement.

The courses are divided into short and targeted modules to allow you to gain a thorough and comprehensive knowledge of the platform.

facebook blueprint certifications
Source: business.facebook.com

HubSpot Content Marketing Certification

High-quality content is king.

Content plays an essential role in the relationship with your leads and potential customers. In order to create useful content that respects SEO’s (search engine optimization) best practices, it is essential to be up-to-date and acquire the right content marketing techniques.

This free certification from HubSpot helps you become a Content Marketing specialist, create and reuse content, plan a long-term content strategy, create a content creation platform, generate ideas, produce quality blog posts.

This digital marketing certification is divided into 12 lessons, videos, and quizzes. This certificate program is only going to take a few hours from your time, so go for it!

Hubspo Content Marketing certified
Source: Hubspot.com

HubSpot Inbound Marketing Certification

Another great digital marketing certification from HubSpot that really gives you a broad knowledge on how to increase online visitors and retain them in the long run.

This HubSpot inbound marketing certificate program will allow you to rethink, or simply understand the position of the marketing team, the sales team, and your customers.

This Inbound digital marketing certificate is divided into 7 modules and covers everything from inbound marketing fundamentals to creating user personas, mapping the customer’s journeys, and much more.

This digital marketing certificate is only a matter of two hours and would be a great addition to your resume.

Hubspot academy inbound certified
Source: Hubspot.com

HubSpot Social Media Strategy

HubSpot Social media strategy is also a very good certificate to have. This social media marketing certificate is 100% free and will give you access to valuable tools.

This digital marketing certificate program will help you develop an engaging and effective social media strategy for your business, build an inbound social media marketing strategy that delights your customers and grows your bottom line, and leverage the power of social media to transform your business and your career.